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Video Marketing is Crucial for Nursing Homes Christy Rakoczy

April 29th, 2013 | 3

VideoMarketingAccording to Ragan’s Healthcare Communication News, a 2012 study conducted by the Roberts Group indicated that newspaper ads, household mailings and radio commercials were the top three types of marketing material that influence the decision about whether to consider visiting a particular assisted living or skilled nursing facility. However, while these types of advertising are somewhat effective, the biggest things that influence the choice of care facility are the cleanliness of the facility and the attentiveness of the staff, none of which can be effectively conveyed in a stationary ad.

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