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4 Reasons Why Healthcare Can’t Afford to be Antisocial Christy Rakoczy

August 5th, 2013 | 2

SocialMediaFrom Facebook to Twitter and Pinterest to LinkedIn, everyone is quite literally all atwitter about social media. Why? It is not just to learn about how to create a great tablescape for your next dinner party, or to see the pictures from last week’s birthday party. It is, in fact, because these sites are the newest and greatest marketing tools and they are right at everyone’s fingertips.

Those in healthcare and medicine have largely avoided social media. This is the greatest mistake any organization in any industry can make. Healthcare organizations should, and must, start using social media in order to become a part of the current conversations and to start new ones. Without a social media presence an organization may as well not exist. Those shunning social media as a marketing tool are missing out on the very best way to make their organizations well known and to create a positive online presence and public perception.

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